In retail, presentation is everything. The way your brand appears on the shelf can make or break a sale. In fact, research shows that 67% of shoppers leave stores without making a purchase simply because they can’t find what they’re looking for. A strong retail merchandising strategy ensures your products are visible, accessible, and appealing, leading to higher sales and stronger customer loyalty. 

Whether you’re preparing to launch a new product line or looking to refresh your current in-store strategy, the right merchandising partner can make all the difference. Below are five key steps to help you identify the ideal retail merchandising company for your brand’s unique goals. 

1. Define Your Merchandising Objectives

Before evaluating potential partners, take time to clearly outline what you want to achieve. Understanding your specific goals will streamline your search and ensure you find a company aligned with your priorities. 

Ask yourself the following questions: 

• What are our primary merchandising goals? 

• What challenges are we currently facing? 

• What specific services do we need help with? 

• What is our timeline for implementation? 

• What budget can we allocate? 

Having well-defined answers will serve as a roadmap for identifying the best merchandising partner to meet your brand’s strategic and operational needs. 

2. Research Proven Industry Leaders

Once your goals are clear, start researching merchandising companies with strong reputations and measurable success. Look for a partner with a proven history of supporting global brands, executing large-scale projects, and delivering tangible results. 

With decades of retail expertise, Channel Partners builds lasting relationships with leading brands and retailers across industries. From endcap displays and signage programs to full-scale retail resets, our Merchandising Team specializes in bringing your brand to life at retail. 

Here’s how Channel Partners delivers measurable impact: 

• 100% accuracy on display messaging 

• 99%+ visit completion rate 

• 97% display compliance 

• 90% reduction in retail escalation calls 

These results reflect a commitment to excellence, consistency, and seamless brand execution. 

3. Evaluate Experience and Expertise

Not all merchandising partners bring the same level of industry knowledge. When assessing options, focus on companies with experience in your product category and retail environment. Ask for case studies, client testimonials, or success stories that demonstrate their ability to deliver real results. 

Also, consider the partner’s expertise across all aspects of retail merchandising, such as visual presentation, product placement, in-store displays, and compliance tracking. 

At Channel Partners, our field teams are seasoned retail professionals who understand the nuances of each retailer’s operational guidelines. We maintain strong relationships with store leaders, manage every detail of your product’s presence, and ensure your displays outperform the competition. 

4. Prioritize Communication and Customer Service

Strong communication is the foundation of a successful partnership. The right merchandising company should prioritize transparency, proactive updates, and timely responses to your needs. 

Ask potential partners how they manage client relationships: 

• Do they assign dedicated account managers? 

• How quickly do they respond to inquiries or escalation requests? 

• What systems are in place for tracking progress and reporting performance? 

At Channel Partners, every merchandising project includes a dedicated Client Service Manager, your single point of contact throughout the partnership. This ensures consistent communication between your brand, retailers, and supply chain partners, while maintaining high compliance and performance standards. 

5. Assess Culture and Brand Alignment

Finally, a great merchandising partnership is built on shared values. Look for a company that understands your brand’s identity, mission, and voice. Cultural alignment ensures your merchandising strategy feels authentic and on-brand across every retail touchpoint. 

Evaluate how potential partners approach collaboration, innovation, and customer service. A team that’s passionate about their work and committed to quality will deliver the kind of excellence your brand deserves. 

At Channel Partners, we believe in collaboration, transparency, and creativity. Our goal is to become an extension of your team, working alongside you to design retail strategies that elevate brand presence and drive measurable results. 

Find a Merchandising Partner That Delivers 

Choosing the right retail merchandising partner can transform the way your brand connects with consumers. By evaluating a company’s expertise, communication, and cultural fit, you can confidently select a partner who enhances your in-store impact and builds lasting loyalty. 

Ready to elevate your retail execution? 

Explore Channel Partners’ Merchandising Solutions to learn how our expert teams deliver smarter, stronger, and more strategic retail programs that drive growth and visibility.