powered by people. driven by innovation.

Khalid brings 20 years in financial operations, strategy, and governance. As Chief of Staff he partners with the C-suite to operationalize strategy, holding governance, accountability, and alignment in place across the organization. His record covers financial modeling, budgeting, forecasting, and acquisitions. His approach is data-first: decisions get made against numbers, not instinct. That discipline is what keeps growth from outrunning the structure supporting it.

Tammy brings 25 years of retail experience to Channel Partners and leads Operations and Budgeting. She started her career as a retail rep and worked her way up through supervisor and management roles, which means she has done nearly every job she now oversees. She joins us from Omni Comm / CPM. Her focus is operational discipline: programs that run to standard without being rescued mid-flight.

Tracy leads the Merchandising and Break Fix teams and has been with Channel Partners since 2005. Two decades in the same business means she knows what breaks before it breaks. Her teams operate with the accountability that comes from a leader who has seen every version of the problem and has no patience for the version that gets managed around instead of fixed.

Jack cultivates strategic business opportunities and develops new business segments for Channel Partners. He brings 25 years of retail industry experience leading teams through complex, multi-market programs, and holds a BA in Marketing from Texas A&M University. He works the way he expects partners to work: direct, early, and without surprises. The relationships he builds tend to outlast the programs that started them.

Mai leads Client Service at Channel Partners, owning the distance between what a program promises and what a client experiences. She holds a BA in Business Administration from the University of Hawaii and builds teams that raise problems early rather than manage around them. Her operating principle is one she repeats often: don't be afraid to fail, be afraid not to try.

Jennifer leads Sales and Retail Solutions and has been with Channel Partners since 2003. She holds a BA in Liberal Studies from the University of Redlands. Her clients stay because she treats their programs the way she would treat her own, and she raises the hard question before it becomes an escalation.

Dustin leads Shared Services, with oversight spanning IT, Analytics, Training, HR, Recruiting, Marketing, and the Support Center. His background covers human resources, compliance, training, investigations, and organizational development. He served 34 years with the U.S. Air Force, most recently as Chief of Case Management for the Secretary of the Air Force, Office of the Inspector General. He holds a Doctorate in Organizational Leadership and dual master's degrees in Management and Human Resources Development. He builds teams that hold their standard without being watched.

Julie turns early concepts into work that holds up in market. She pushes teams past the first workable answer, which is usually the reason the final one lands. Her focus is on solutions that are both brand-right and built to produce a result, not one at the expense of the other.

Melissa serves as Vice President of Business Transformation, leading change and integration across brands, teams, and technologies. She brings 21 years in retail marketing and partners with the C-suite and senior leaders to align people, process, and technology as the company scales. She holds a BS in Marketing from Azusa Pacific University. Her work is the connective layer that keeps growth from fragmenting the operating model underneath it.

Jay leads Information Technology and Analytics as Head of Technology and AI Innovation. He has driven large-scale digital transformation across retail, media, travel, and private equity-backed companies, including senior roles at QVC, HSN, VGL Group, and Lazydays RV, where he modernized e-commerce, mobile, and cloud platforms across 24 locations. He holds dual master's degrees in AI and Business Analytics and in Cybersecurity Intelligence, is a certified PMP, and completed AI strategy executive education at MIT Sloan.

Armando brings 32 years in retail across sales, marketing, and executive management. He has held roles at every level of the business, from Sales Representative through Supervisor, Operations Manager, Trade Marketing Manager, Sales Manager, and General Manager, at local distributors, multinational organizations, and outsourced service providers. That range is why he can build a team and read a P&L in the same conversation. He holds a BSBA in Marketing and an MBA in Global Management.