ONE PARTNER.
ENDLESS POTENTIAL.

For years, you’ve known us by many names: Apollo, BDS, WhiteHawk, BTR, MAG, and MAAS. Each one brought its own expertise, its own people, and its own successes. Now, these strengths have united under one unified brand.

Meet channel partners

IT STARTS WITH ONE

One brand. One partner. One team moving with a shared purpose. Every great story begins with a single moment but it’s the sum of many moments that defines it. And that’s true of us, too.

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individually we were strong, but together

We Channel Something Greater

We’ve brought together the best of each organization to create a partner that delivers deeper capability, seamless integration, and a more strategic approach to growth.

One brand

built on decades of experience

One team

a collective of experts aligned around your goals

One partner

limitless possibilities to support your go-to-market strategy

together we’re breaking down silos and building ecosystems

Plan
audits & compliance

Every great in-store experience starts with a clear view of what’s possible. We capture, analyze, and visualize every detail to turn ideas into precise, actionable plans—aligning data, design, and storytelling to bring your brand vision to life.

Data Capture & Analytics  /  Matterport  /  CAD

Build
prepare & produce

Our warehousing and construction teams assemble the core elements of your retail environment. Every fixture and display is protected, pre-kitted, and delivered exactly where and when it’s needed.

Warehousing  /  Fulfillment  /  Logistics  /  Construction

Deploy
install & engage

This is where design meets the customer. Our teams manage installation, merchandising, and activations that turn plans into immersive brand experiences. Every display tells a story that sells.

Fixture Installation  /  Merchandising  /  Assisted Sales  /  Experiential Marketing  / Market Development

Measure
maintain & MONITOR

We maintain, monitor, and train to keep every installation performing at its best. Through data, audits, and real-time support, we ensure fixtures and displays stay consistent, compliant, and as strong as day one.

Continuity & Break Fix /  Store Audits  /  Call Center  /  Training Team  /  Resets & Rollouts

what will you channel?

Your strengths have power. Your story has purpose. When combined with the right partner, the possibilities are endless.

At Channel Partners, we hire people for their potential and give them the room, tools, and support to take it further than they ever imagined.

channel your Leadership

Whether you're leading a team, a project, or an idea your leadership shapes the future here.

channel your Expertise

Bring what you know. Grow what you don’t. We invest in training, mentorship, and hands-on learning.

channel your Passion

We believe passionate people build exceptional careers and make meaningful impact.

channel your

Potential

Whether you’re building what’s next or becoming what’s next, you’ll find your path here.