Certified talent. Real-time visibility. One partner for every role inside Best Buy from POS-certified selling to resets, remodels, and everything between.
Source: PwC Global Consumer Insights Survey, February 2023 (9,180 consumers, 25 countries)
the channel partners difference
Showing up at Best Buy isn’t the hard part. Showing up certified, trained on your product, and accountable for what happens on the floor every shift: that’s where most programs break down.
POS-Certified W-2 Specialists
AI-enabled compliance verification
end-to-end program management
real-time field visibility
sales & training
At Best Buy, your brand competes against every other product in that store, plus a shopper’s phone. Our POS-certified specialists are trained on your product and competitive positioning before they hit the floor, so every interaction moves toward a sale.
introducing h.u.m.a.n. at best buy
H.U.M.A.N. (Human-Unified Merchandising & Audit Navigator) is the only integrated wearable-AI execution platform in the industry. Every rep visit captures the full store, analyzes it against your standards in real time, and closes the loop on parts before they leave the building.
First Mover Platform.
No competitor offers anything even close.
AI Powered Insights.
AI supplements the strengths of our people, it doesn’t replace them.
Full Shift Coverage.
Traditional audits see a moment; H.U.M.A.N. sees the whole day.
OpenSky™ Enabled.
The rep initiates the order and schedules service before they leave the store.
retail environments
Our retail environment team executes every physical element of your store presence and catches issues before they become lost sales. One partner, every touchpoint, no gap between what one vendor covers and where the next one starts.
case study
Channel Partners built a two-tier field force for Snapdragon at Best Buy, deploying national Market Development Managers alongside 600+ part-time Assisted Sales Reps to cover 95% of priority markets within 90 days. Over 50,000 trainings and in-store demos, including AI feature walk-throughs and competitive myth-busting, drove a 51% conversion uplift in covered Best Buy stores.
We work with technology and CE brands that need consistent, certified execution at one of the most competitive retail environments in the country. Best Buy stores have high traffic, high associate turnover, and high stakes. The brands that choose us understand what happens when execution slips in that environment.
CE and Mobile Brands
High-complexity products that require trained representation to convert at point of purchase, where associate knowledge directly determines sell-through.
Connected Home and Smart Device Brands
Product categories where demo quality and associate confidence determine whether a shopper converts or walks past the display entirely.
Brands at Launch
New products entering Best Buy during the critical sell-in window, where certified floor coverage and display compliance determine whether the launch gets traction.
Established Brands Running Continuity Programs
National accounts that require consistent, compliant shelf and floor presence across hundreds of Best Buy locations without letting execution vary by market.
