Assisted Sales & Training

The floor doesn't sell itself. Trained brand specialists, deployed and certified before they walk through the door.

LET'S TALK TRAINING

Tell us about your program and we'll reach out within one business day.

YOU'RE IN GOOD HANDS.

A Channel Partners training specialist will be in touch shortly.

67% OF CONSUMERS SAY IN-STORE ASSOCIATES ARE AN IMPORTANT FACTOR IN PURCHASE DECISIONS. KNOWLEDGE GAPS ON YOUR FLOOR ARE COSTING YOU AT THE REGISTER.

Forrester / Retail Associate Impact Study, 2024

TRAINED SPECIALISTS. NOT GENERAL STAFF.

Every Channel Partners brand representative is recruited against the program profile, trained in person on brand standards and competitive positioning, and certified before deployment. Not onboarded after the first visit. Certified before it.

See How It Works

WHAT WE DEPLOY

BRAND TRAINING

Specialists are trained in person on product knowledge, competitive positioning, and brand story before their first store visit.

CERTIFICATION PROGRAMS

Formalized certification ensures every representative meets brand standards before deployment — no exceptions.

ONGOING COACHING

Field managers conduct regular ride-alongs and in-store coaching sessions to maintain performance and close skill gaps.

PERFORMANCE ANALYTICS

Real-time reporting on rep activity, store visit compliance, and conversion data delivered directly to your team.

HOW A PROGRAM COMES TOGETHER

RECRUIT

Candidates are sourced against your specific program profile — product category, retailer environment, and required expertise.

TRAIN

In-person, brand-specific training on product knowledge, competitive landscape, and consultative selling techniques.

CERTIFY

Every representative completes written and practical certification before entering a single store. No exceptions.

DEPLOY

Representatives are placed in priority doors with clear KPIs, territory plans, and a dedicated field manager from day one.

REPORT

Weekly activity reports, conversion data, and field observations are delivered to your team through the Insight Center.

WHY THE MODEL WORKS

W-2 EMPLOYEES, NOT CONTRACTORS

Our representatives are Channel Partners employees. That means accountability, career investment, and brand continuity — not gig economics.

CERTIFIED BEFORE DAY ONE

Every rep passes brand certification before entering a single store. Training is a prerequisite, not an orientation.

DEDICATED FIELD MANAGER SUPPORT

Each program is supported by a field manager who coaches reps in store, tracks performance, and escalates issues in real time.

CLIENT-FACING REPORTING

The Insight Center delivers store-level performance data, photo verification, and compliance tracking directly to your team.

INCLUDED IN EVERY PROGRAM

THE PROOF IS IN THE PLATFORM.

Every Channel Partners program is backed by the Insight Center — our proprietary reporting platform that gives clients real-time visibility into field performance.

From store visit verification to conversion tracking, the data is yours. Transparent, accessible, and actionable.

Store visit verification with geo-tagged photo documentation
Real-time conversion and sell-through reporting
Rep activity logs and certification compliance tracking
Competitive intelligence captured in the field
Territory performance benchmarking across your door set

What is an assisted sales and training program?

An assisted sales and training program deploys trained brand representatives directly to retail floors to educate store associates, engage consumers, and drive sell-through. Unlike general retail staffing, these programs are product-specific — reps are recruited, trained, and certified on your brand before deployment.
How quickly can a program launch?

Most Channel Partners programs move from scoping to first store visit in 4–8 weeks. Recruiting, training, and brand certification are completed before any representative enters a store.
Do you provide coverage across all 50 states?

Yes. Channel Partners has field infrastructure across all 50 states, supported by regional field managers and a centralized operations team based in Granville, Ohio.
How do you measure program performance?

Every program is tracked through the Insight Center — our proprietary platform that captures store visit data, conversion rates, photo documentation, and rep activity in real time. Weekly reporting is delivered directly to your team.
What retail categories do your representatives specialize in?

Our teams have deep experience in consumer electronics, wireless, smart home, appliances, and general consumer goods. Representatives are recruited and trained specifically for the category and retail environment of each program.

YOUR FLOOR ISN'T SELLING THE WAY YOUR PRODUCT SHOULD. LET'S FIX THAT.

You don't need a program scope or a diagnosis. Start a conversation, and you'll talk to the person who would actually run your program, not a sales desk.

LET'S TALK