Case Study
Global Executive Partner Summit
The Ask
Microsoft Advertising partnered with MAG to deliver a four-day global partner summit that would inspire, educate, and strengthen relationships among 200 of its top partners and leaders from more than 30 countries. The experience needed to seamlessly blend executive content with immersive destination experiences while celebrating the culture and energy of the Dominican Republic.
What We Did
MAG provided end-to-end strategy, production, and event management, overseeing every aspect of the attendee journey from travel booking, transportation, rooming, gifting, hotel and vendor management, venue buyout, branding, décor, furniture, food and beverage, and curated local experiences to world-class production and executive programming.
Throughout the event, Dominican culture was thoughtfully woven into every touchpoint, beginning with a custom El Mercado welcome experience featuring locally inspired branded gifts and continuing through curated excursions, including catamaran cruises and ATV adventures. We transformed the resort through extensive environmental branding and custom fabrication, including a fully customized main stage for daily plenary sessions featuring more than 20 speakers, including a featured conversation with Issa Rae. The experience culminated with a fully fabricated beachfront closing celebration built around the resort's existing palm trees, complete with custom structures, immersive décor, Dominican carnival performers, aerial artists suspended above a custom-built bar, and an exclusive beachside meet-and-greet with Issa Rae during cocktail hour.
4 Day
Global Summit
200
Attendees
30+
Countries Represented
20+
Speakers