Case Study
Aerofit Mobile Tour
The Ask
Launch two of soundcore's latest headphones across Los Angeles and San Diego through a four-week mobile tour built to drive product trial and brand awareness.
What We Did
We put soundcore on the road with a custom-fabricated tour bus crowned by two oversized, custom inflatable headphones that turned every stop into a landmark. Part demo lab, part destination, the bus paired a premium van wrap, oversized prize wheel, and hands-on demo stations to create a footprint that stood out even in the busiest, high-traffic markets.
Across 20 stops, including four Best Buy locations and college campuses, a full-time traveling team of bilingual Brand Ambassadors met people where they were. They ran accessible demos that showcased soundcore's AI translation feature across languages, and turned curious passersby into engaged fans who stayed to compare products, ask questions, and share their experiences on social. Again and again, loyal Anker owners stopped to show off the devices they already loved, proof of a brand people don't just buy, but champion.
13,811
Total Product Trials
690
Average Trials Per Stop
115
Trials Per Hour
Top 10-15%
Ranking Among Comparable Activations