← Back to Experiential Marketing
Case Study
The Story of Us: Northwell Health’s Employee Rally
The Ask
Expand a leadership rally into an all-employee experience that connects the entire organization through storytelling.
What We Did
We scaled a leadership-only rally into an all-employee experience, transforming Jones Beach Theater into an immersive, wellness-themed event with interactive storytelling zones and a culminating live program that celebrated people, purpose, and performance.
10,000
Attendees
+20%
Employee Satisfaction
One
Guinness World Record